James is an avid outdoors enthusiast with a taste for off-the-grid DIY who believes that “simplicity is the ultimate sophistication”. After all, too many products, gadgets and gizmos these days are foisted on us. Products which, with so many interdependent parts, are doomed to fail when times get rough. I mean, why use a chainsaw when you can use an axe? That’s why he’s made it his mission to simplify self-reliance and get back to the no-nonsense answers, proven by centuries of trial and error, that made the U.S. the giant it is today.